I’m a product design leader with over 20 years experience. I’ve led startups through product design, strategy, and team evolution to secure investment dollars and longevity for their solutions. I’ve designed 5-star productivity apps for iOS and Android, which have been profiled in numerous reviews, books, and magazines. I’m a deep thinker. I love problem solving. I love a challenge
Specialized in mobile design, I’m an industry leader helping to define mobile patterns. I have designed award winning apps and led teams to deliver only the very best products leading to breakthrough apps. My simple, elegant designs have garnered the praise of customers, industry experts, and even caught the attention of Seth Meyers from SNL who wrote a joke about us for Weekend Update.
The Lean Startup by Eric Reis Eric profiles the SnapTax story as a rare example of a team from a large company working together like a start-up to deliver true innovation.
The Innovator's Method by Nathan Furr, Jeff Dyer, and Clayton M. Christensen describes how SnapTax created an MVP that was also an awesome product experience.
Mobile Design Pattern Gallery by Theresa Neil uses patterns found in SnapTax and several other Intuit apps I designed as positive examples of patterns others should follow.
TurboTax TaxCaster is the first Intuit product to launch with an updated design for iOS 7. With existing design patterns that leveraged the strength of the platform, the transformation from iOS 6 to iOS 7 styles was a smooth one completed in weeks not months.
Apple featured TaxCaster in the App Store the day iOS 7 launched and Apple currently includes TaxCaster as a model example of iOS 7 design in its internal presentations.
The Android version of TaxCaster is also featured on Google Play as one of the top finance apps in the store.
Design Leading, Design Doing
I’m a driver of innovation and design thinking for complex projects. From ideation to implementation, my skills include: concept exploration, strategic thinking, interaction flows, information design, brainstorming, prototyping, and collaboration with cross-functional teams.
The MIT Technology Review article Intuit’s Big Refresh highlights my design process leadership. It takes a great team to produce great products. Leading through design drives innovation. There’s no shortcut to working hard.
In his current talk, “It’s a Great Time to be an Experience Designer,” Jared Spool uses my work as an example of great intention. He notes that every detail of the design is carefully throught through and intentional. There is no waste.
VentureBeat highlighted me specifically as one of the hottest designers in Silicon Valley. The article emphasizes the value of hiring a game-changer for your team.
Patents & Innovation
With 12 patents and as many patents pending, innovation and the protection of invention is key to what I do. I lead workshops for the creation and submission of novel ideas, helping to capture and protect a company’s intellectual property.
I started a project with my son last year when he was in kindergarten. Every morning I draw something new on his snack sack. It’s become a way for us to add some creativity to our mornings together. He’s now in 1st grade and we’ve created over 200 snack sacks together. I’m capturing the drawings, our interactions, and all the funny little things he says in my blog The Daily Snack Sack.